B2B Marketing Communications – DC11103

B2B Marketing Communications opening in Stamford. Plan and execute marketing communications Generalist who has the skills to develop, implement and manage digital marketing  strategies that help advance business development goals in the U.S., Canada and Latin America; consult business units on the appropriate marketing mix that will be most effective and efficient in advancing their business objectives and reaching their marketing objectives; effectively and efficiently plan and execute with business units marketing campaigns across corporate marketing channels; work with internal and external writers to create compelling content for sales collateral, newsletters and mailing campaigns; manage priorities, budget and resources for the North American Marketing activities; design, implement and manage digital marketing communications strategy on a global basis, including content marketing, digital advertising, marketing automation, organic search, paid search, social media and website; suggest and implement efforts to produce relevant and engaging online communications that result in measurable action; manage hosting service providers and webmaster/ web designers; improve use of CRM (salesforce) and marketing platforms for campaigning and measurement. Ideal candidate has Bachelor or Master level studies in marketing or communications with 5+ years of working experience in a strategic and international B2B marketing communications role; demonstrated experience in marketing communications digitalization and in managing online marketing projects; website, social media channels, marketing campaigning and related analytics; previous experience in working with CRM Systems (Salesforce is an advantage), marketing automation platforms (preferably Pardot), Google Analytics, WordPress, SEO, SEM. Spanish language fluency would be an asset. Salary $open. (DC11103)