Chief Marketing Officer

Description:

The New York State Insurance Fund (NYSIF) is seeking an experienced professional to serve as the agency’s Director of Communications & Marketing. This position will be responsible for leading the development and implementation of comprehensive marketing strategies that effectively position NYSIF as a competitive force in the marketplace and an industry leader in price, quality, and customer service. Reporting to the Deputy Director, the Chief Marketing Officer will direct, oversee, and coordinate the Customer Experience, Customer Service, Public Information, and Media and Publications offices in providing marketing leadership and implementing the strategic vision of the organization.

Responsibilities include, but are not limited to:

• Work collaboratively with business leadership to create and communicate vision, strategy, image and brand message across all levels of the organization and to external stakeholders.
• Oversee development, production, and distribution of all marketing and communications, including on-line content and materials.
• Work closely with business leadership to ensure the brand identity and positioning is consistent across organizational communications.
•  Assist in the transformation and marketing of processes or programs that highlight, communicate and implement a customer-centric approach.
• Advise senior management on various marketing strategies including media and external communications content.
• Develop strategies to increase market share, create brand awareness and enhance customer relationships.
• Stay abreast of and interpret market and industry trends, competitive analysis, and marketing, communications, and business development analytics.
• Monitor and analyze the effectiveness of marketing campaigns. Track results and conduct post-campaign ROI analysis and reporting.
• Serve as strategic communications consultant and proactively provide counsel and advice.

Basic Qualifications:

Bachelor’s degree in marketing, communications or relevant field and a minimum of 7 years of executive-level experience in customer/client relations, marketing and/or public relations. Preference may be given to candidates with a Master’s degree in a relevant field.

Preferred Qualifications:

The ideal candidate will have superior leadership ability in driving marketing functions within a large organization. Candidate must demonstrate outstanding communication, problem-solving capabilities, and ability to articulate ideas through various methods of communication.

Primary Location: Albany or NYC  

Travel: 20%

The selected candidate must be a New York State resident or willing to relocate.

The New York State Insurance Fund (NYSIF) was established in 1914 as part of the original enactment of the New York State Workers’ Compensation Law. NYSIF's mission is to guarantee the availability of workers’ compensation insurance at the lowest possible cost to New York employers and to provide timely, appropriate indemnity and medical payments to injured workers, while maintaining a solvent fund. Since inception, NYSIF has fulfilled the dual roles for which it was created: to compete with other carriers to ensure a fair market place and to be a guaranteed source of coverage for employers who cannot secure coverage elsewhere.

NYSIF is the largest workers’ compensation carrier in New York State and among the top 10 largest workers’ compensation carriers in the nation, insuring approximately 155,000 policyholders, with more than $2 billion in annual premium and $18 billion in assets. A self-supporting insurance carrier, NYSIF operates without taxpayer funding.

In addition to workers’ compensation insurance, NYSIF provides disability benefits coverage for off-the-job injuries to more than 61,000 New York employers. In 2018, NYSIF added Paid Family leave as a component of its disability benefits product, providing New Yorkers with job-protected, paid time away from work to care for their families.

Please note the following New York State Civil Service employment information:

• Jurisdictional classification: Exempt
• Bargaining unit: Management/Confidential

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.