Senior Optimization Consultant

Our team is a small and dynamic group that's growing.

The Optimization Manager is responsible for improving the bottom lines of the world's top companies through conversion rate optimization, and the redesign of high-visibility sites, pages and experiences.

The Optimization Manager is a senior role requiring an advanced marketing, technical and managerial skill-set.

The Optimization Manager gains a deep understanding of our clients business goals and creates an optimization roadmap designed to significantly increase conversion rates.

They lead a team of Analysts, Developers and Designers to help execute on the optimization roadmap.

Optimization Managers must be comfortable building, defending and driving a business case in front of C-level executives on the marketing, technical and design sides of a client s business.

Optimization Solutions:o Methodologies: A/B testing, multivariate testing, segment-based targeting, behavioral targeting, display ad targeting, and landing page optimizationo Verticals: Retail, Media, Financial Services, Lead Generation, TravelResponsibilities:o Mentor Analysts and provide constructive criticism around wireframing, creative, test setup, and customer communication skillso Gain an in-depth knowledge of a client's website architecture, online business model, and customer goalso Manage customer expectations appropriately and keep projects on schedule and within scopeo Lead face-to-face brainstorming session with C-level executives on the marketing, technical and design sides of a client s businesso Build Optimization Plans using A/B testing, multivariate testing, segment-based targeting and behavioral targetingo Generate based on business / customer goals, analytics and best practiceso Analyze large and detailed data sets in order to make recommendations around follow-up testso Build detailed wireframes and manage their creative production in order to accomplish testing goals while adhering to a customer s style guideso Manage Analyst and Development teams to diagnose and troubleshoot technical issues, ensure proper content display, and properly manipulate JavaScript, HTML and CSSo Manage multiple projects, with multiple remote teams, at one timeo Interact frequently with clients via phone, email, and in-persono Deduce and present results, learnings and recommendations from testso Provide regular status updates and quickly escalate potential issueso Work with leadership and sales teams to ensure client renewalsRequirements:o Bachelor s degree requiredo Experience presenting in front of large groups.

Must be very comfortable in a client-facing roleo 4+ years experience in online marketing, user experience, and/or user interface designo 2+ years creating wireframes and managing design comp creationo 2+ years crafting online marketing strategies across multiple industry verticals (retails, financial services, media, travel, lead generation, etc.

)o Experience running A/B, multivariate and behavioral targeting testso Management experienceo You must have a passion for the web and creating delightful user experienceso Expert understanding of online marketing and web analyticso Intermediate JavaScript, CSS and HTMLo Basic understanding of statistics.

You must love datao Basic understanding of database management and APIso Must be self-motivated, responsive, and dedicated to customer successo Exceptional organizational, presentation, and communication skills both verbal and writteno Demonstrated ability to learn quickly, be a team player, and manage change effectivelyo Extensive knowledge of Microsoft OfficeSpecial consideration given foro Previous experience working with the Omniture Suite of products (SiteCatalyst, Test&Target, etc.

)o Experience with observational customer research (listening labs, usability, eye tracking, etc.

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