Marketing Specialist - Senior

Location
Conshohocken, Pennsylvania
Salary
Not specified
Posted
Jan 01, 2019
Closes
Feb 26, 2019
Job Type
Full Time

Overview

NSM Insurance Group is looking for a Sr. Marketing Specialist who will oversee our collector car programs. This role will lead planning and execution of marketing programs inclusive of print, digital, OOH, and events/conferences.

  • This role requires to work out both our Conshohocken office and weekly meetings in our Cherry Hill, NJ offices.

Responsibilities

  • Collaborate with Marketing Director and NSM Program Directors to develop marketing plans for the calendar year and ad hoc opportunities
  • Assist with the development of communication strategies and sales messaging- collaborate and brief in Advertising Specialist and copywriter for design and copy/content needs
  • Execute campaign tactics and activities outlined in annual marketing plan
  • Work with the Marketing Director to create content for marketing materials and communications including but not limited to: press releases, FAQs, brochures, 1-pagers, website content, internal communications, infographics, PowerPoints and similar presentations, and marketing emails (in coordination with Advertising Specialist)
  • Stay up to date on industry & competitor news
  • Conduct a quarterly competitive analysis and present to core team and Program Directors
  • Provide insights to inform campaign opportunities and messaging
  • Consistently look for new opportunities and ways to grow program success
  • Provide KPIs and optimization recommendations for ongoing campaign evaluation

Marketing Administration

  • Assist with marketing administrative duties including, but not limited to:
  • Weekly status, project tracking, and organization of campaign efforts including financials
  • Coordination of tasks and mailings for events and campaigns

Marketing Campaigns: All Channels

  • Assist with content development and messaging for email communications
  • Collaborate and oversee design of digital materials including emails, landing pages, advertising campaign assets, forms, and invitations
  • Perform website QA with IT team to ensure successful campaign launches
  • Plan social media strategy and oversee social media coordinator with successful execution
  • Review social media profiles (specific to auto) for continuous optimizations and opportunities to drive program success
  • Curate and develop content for social media profiles and blogs
  • Review competitive activity including websites, news, social media, advertising programs, and trends to inform ongoing efforts
  • Plan, negotiate, and execute marketing campaigns across digital, print, social media, OOH, and promotions/events

Event Marketing

  • Assist Program Director and Event Coordinator with planning and execution of event strategies
  • Manage event schedules and ensure events/shows are prepared in collaboration with Program Director and Marketing team

 

Qualifications

  • Up to 5 years of Marketing experience; B2C experience preferred- Auto a plus
  • Bachelor’s Degree in marketing, communications, public relations or related field
  • Strong writing skills and analytical skills
  • Strong multi-tasking and time management skills
  • Proficient in MS Office including Excel, Office 365, Powerpoint, Word
  • Must have experience with Google Analytics, Facebook Insights and Analytics, and Email marketing tools
  • Outgoing and positive personality with outstanding communication skills a must
  • Independent, self-starter willing to work with program directors
  • Willing to travel to Cherry Hill, NJ 35% of the time

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